May 10, 2023
Curating Cutting-edge Content that Converts without Breaking the Bank Or Losing Your Mind
- Good content is key to success on all platforms and channels.
- Establishing trust is crucial for conversions.
- Design thinking is important in decision-making.
- Marketing should focus on solutions, not just selling the product.
- Loan officers should talk about what matters to the consumer and follow up on content.
- Organizations should have a clear "Why" and sell from the inside out.
- Loan officers should share their identity on social media to create cutting-edge content.
Optimizing Email Campaigns: What Works and What Doesn’t According to Experts
- Focus on response rates for meaningful metrics in email campaigns.
- Keep emails short and interactive for better engagement.
- Subject lines are crucial and should be made attention-grabbing and relevant to the context.
- Animations can have a good return on investment in emails.
- Nurture campaigns are no longer effective in big tech, only send relevant information.
- Avoid spamming recipients and provide value to them before they ask for help.
Stopping LOs From Buying Extra Tools that Overlap the Tools that Are Already Provided for Them
- Save money by utilizing existing resources instead of buying new ones.
- To increase the adoption of a system, find a top producer to champion and advocate for it.
- People are often more willing to believe in a system if someone they trust and admire uses it successfully.
Getting LOs to View Their Marketing Team As A Strategic Partner
- To gain people's trust, it's important to take a consultative approach and solve specific problems.
- This involves understanding the root of the problem and acknowledging the person's feelings and goals.
- By taking a consultative approach, people become more open and vulnerable, allowing for a better understanding of their fears and emotions.
- It's important to show people how to use tools and systems to build trust and belief in the system.
- This takes baby steps but can be game-changing for individuals and teams.
Leveraging Self-Serve AI and Outsourcing to Support Sales
- Automating repetitive tasks is necessary for personal growth and avoiding being stuck in a hamster wheel.
- Compliance workflow is a concern when introducing new tools, as it may create a barrier to entry.
- Utilizing AI for scheduling and campaign management is a big focus in marketing.