How First Heritage Mortgage Found Success With the Boomerang Effect
We like it when our partners make money. We like it even better when they experience success.
First Heritage Mortgage’s implementation of Sales Boomerang coincided with one of the most active refinancing periods for the industry. This called for a continued and detailed analysis of existing customers, and past leads and prospects, which the platform was primed to handle.
Mining the existing database for actionable intelligence on customers, Sales Boomerang was able to provide timely and relevant alerts to First Heritage’s loan officers. With increased RoI, this streamlined customer acquisition made the sales cycles shorter and easier.