The award celebrates the most creative and influential marketing minds in mortgage lending, servicing and real estate
WASHINGTON, D.C., July 1, 2022 — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today announced that Richard Grieser, Vice President of Marketing, was named to the prestigious 2022 HW Marketing Leaders List. This award, presented by HousingWire magazine, is presented to marketing leaders driving outsized business performance in the mortgage and real estate industries.
By using client testimonials and clear and succinct messaging, Grieser has developed and delivered a marketing strategy for Sales Boomerang that not only allows the company’s personality to shine through but markets to prospects by putting lender partnership and education first. Through an omnichannel approach featuring highly informative webcasts, guides and courses, Grieser has been able to connect with audiences, promote Sales Boomerang’s products, increase client retention and facilitate explosive year-over-year growth. In the last year, Gresier’s marketing efforts helped Sales Boomerang to grow revenue by more than 116% year-over-year and increase existing customer growth rates by 400%.
“The HW Marketing Leaders distinction is a collection of the most esteemed marketing minds in the industry and I am humbled to be among them this year,” said Grieser. “While I do not view this honor as an individual achievement because our amazing team at Sales Boomerang is the largest driving force behind our success, I am honored to be the face of those efforts. I strive to ensure all of Sales Boomerang’s marketing efforts and strategies embody our ethos of No Borrower Left Behind™ and it is very gratifying to see those efforts not only achieve exponential sales and business growth, but also be recognized by a leading publication in our space.”
In the past year, Grieser has spearheaded the production of several white papers and eBooks, providing lenders with numerous tools for increasing borrower retention, which Sales Boomerang has made available at no cost to the mortgage industry. Lenders have certainly seen the value in both implementing a borrower retention strategy and partnering with the industry’s #1 automated borrower intelligence and retention platform to do so, as Sales Boomerang debuted on the 2021 Inc 5000 in the top 3% after seeing explosive three-year revenue growth of more than 3800%.
To make the HW Marketing Leaders list, nominees must be at the Chief Marketing Officer level (or equivalent) in mortgage lending, servicing and real estate and demonstrate leadership by continuously growing, leading and motivating high-performing marketing teams. The leaders must also show a track record of transforming brands, building their organizations’ reputations, and driving business results within the industry.
“The accomplishments that we saw in the 2022 Marketing Leaders exemplify the crucial role that marketers play within their organizations and the vast impact that their work can have,” HousingWire Editor and Chief Sarah Wheeler said. “Through their brand initiatives and strategic vision, this year’s honorees not only set the stage for their brand perception and presence within the industry, but also shape, educate and grow their teams internally.”
The full list of HW Marketing Leaders is available in the July 2022 issue of HousingWire magazine and can also be viewed online at https://www.housingwire.com.