Improving Relationships & Profitability Through Borrower Intelligence

April 14, 2020 – NPA News 


Sales Boomerang’s Alex Kutsishin illustrates what a smart lender is, how to generate meaningful communication with your customers, and why borrower intelligence is key to your success.

Beyond Data: Improving Relationships and Profitability Through Borrower Intelligence

“It’s 2020, and data is king. However, the best way to utilize a database is an essential strategy that many mortgage lenders overlook. All too often, loan officers are reaching out to leads and former customers just for the sake of reaching out, and not because they have a meaningful, timely reason to call. For an industry based on the lender-borrower relationship, this approach is not effective.

Continue reading the full article with Alex Kutsishin in National Mortgage Professional News.

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